Views and something to say: people being people with words on their mind, so listen up!
The guest article they are all referring to is located at the bottom of this page, a little something different.
If artists are able to do everything that a label used to do for them (distribute, promote to masses, find a recording studio), the incentive to provide content for the labels disappears. The ONLY two things that labels can really offer are money and manpower. With services like Kickstarter and a small business approach to running your own career (interns? employees), the labels will soon find themselves without any artists to promote.
The major labels, in fact NO company, can’t beat free! Especially in a time when the economy has lost SO much of an influx of money due to declining business models. Every business that produces content that can be found in a digital form is losing money and slowing going bankrupt. The only industry that seems to be doing relatively okay is the film industry and that’s because movie torrents take longer than other files to download, they’re charging more for 3D films, people still enjoy the experience of going to a theater, and they were already making SO much money to begin with. The experience part is a big part still. The only way other companies have been able to keep revenue coming in is to embrace the experience part of their business. The other two big industries that are hurting financially are the music and porn industries. In music, musicians are playing more shows and trying to maintain a revenue stream that way, while in porn, the performers are actually making cheaper and more private calls to their fans because there is less film work and it’s paying less! :0
I always wondered why the major labels didn’t go after Apple and other companies that produced mp3 players. In this situation, you can tell what people to do, but they won’t listen if they don’t have to. Why allow other companies to easily sell devices that allow and promote users to download as many songs as they possible can? The result? Those users are going to do whatever they can to fill those devices and since purchasing all the mp3s would prove difficult monetarily, they’re going to get them for free whether it be borrowing music from friends or downloading mp3s! I’m pretty sure that there has been NO bigger promoter of downloading mp3s (paid OR illegal) than the same companies that have put an mp3 device into the hands of almost everyone in the civilized world (I’m looking at YOU Apple).
Too much of this is in the context of pop music. What about all thos epeople that may want a new Mile Davis album? Trust me, not all are willing to just buy the music without the liner notes and artwork. And this applies to a lot of catalog, most of which is controlled by the majors.
Sure you can give away music for free, but if you’re a new act, you’re just another crab in the bucket clamoring for attention. And who says your music is worth three-plus minutes of my time anyway?
Just because you can make music and become your own label doesn’t mean squat if you can’t connect with fans. It’s all meaningless unless you have something to say. Sorry, but all the millions of rappers out there rapping about “da club” and booty call crap
is getting old.
Bottom Line: Don’t write off the labels yet. It’s been a painful lesson, and there’s still too much old dead wood at the top, but they will continue, in one form or another.
6 Reasons Why Major Labels Are Still Screwed
Spotify may launch stateside. Google Music might start cloud-based music storage off with a bang.
Apple may convert into a subscription service.
Slacker will offer on-demand music streams and may capture substantial market share. Sony is bringing their own service called “Music Unlimited” to market.
Make no mistake, this could be the biggest year that the music industry has seen in quite some time.
Amidst all this excitement though, there are still reasons for concern.
Even if everything above goes as planned and impacts the major labels positively, they still have a winding road ahead of them. Their product strategy is lacking, piracy has proven hard to force underground, and they are their own worst enemy.
Here’s why the major labels are still screwed:
1) The Format Replacement Cycle Is Over. Throughout the history of record industry, the introduction of new formats has driven profitability and dug them out of decline. There appears to be zero new formats that are capable of achieving CD era revenues. Digital music has failed to generate a new format replacement cycle and nothing in sight looks like it will perform much better.
2) Music Piracy Can’t Be Forced Underground. The harder labels have tried to force music underground, the more mainstream the activity has become.
The second that they shutdown one file-sharing client, another turns around, bends the rules, and fits between the cracks of copyright law. MP3 Rocket now downloads directly from YouTube – no p2p technology involved. Speaking of cracks, others are embedding storage devices into walls and creating networks that don’t even connect the internet.. Music piracy will only evolve – not die.
3) Complete Lack of Creative Leadership. Major labels are full of leaders who preserve the status quo by sticking with feasible but relatively unoriginal solutions. New research says that creative people are looked down upon and shunned from positions of leadership. This means that those who desire to move the record industry in profitable new directions are likely to be turned down for promotions in favor of those with more practical solutions. Thus, the old way of doing thing remains and after one digital decade has ended, not much is different.
4) The Music Consumption System Is Broken. Here’s what fans want. Here’s what the major labels provide. Now, if the space between those sentences were equal to the distance between the Earth and the Sun, we might be close to characterizing how far divorced from reality the music consumption system is.
There is a vast chasm between what the Digital Natives want and what the major labels sell. If nothing is done, the gap will only widen. Entire generations aren’t being catered to properly and until the consumption system is adjusted to reflect known fan behavior, major label decline will only continue. Piracy will worsen.
Future music products are needed and now. Otherwise, fans will go elsewhere.
5) Major Labels Are Their Own Worst Enemy. Call it “The Hulu Problem.” The company is controlled by the major TV networks and has been enormously successful. So much so, that they are now the worse enemy of the people that endorsed it. People love Hulu. What’s cannibalizing regular TV viewership? Hulu.
What’s the solution? Kill Hulu. If your biggest success is also your greatest enemy, it’s sort of a big problem. Major labels are in a similar situation. If Spotify, Slacker, Apple, and Music Unlimited turn out to be enormously successful and digital downloads and CDs decline more, all hell will break loose. If killing off the future of your business is the only way to preserve the future of your business, that might be the main reason why the major labels are still screwed nowadays.
6) [Add what you think here as an Indie Artist]
As you can see or Industry has come to a turning point in it’s history where we as Indie Artist can take control of our own destinies,Why? our bottom financial line is not as hard to reach compared to that of the majors. So my advice to all Indie artist is to take this opportunity by the horns and ride this baby Hard!
Nuwri456 – Peace