Is Radio Killing Music or Music Killing Radio?
by: Nuwri GhostLeaf
Before I begin, let me make this perfectly clear.I write strictly from the heart and the majority of the time straight to the point,depending on the subject matter. I’m not trying to win a literary prize for I know those awards mainly go to writers who’s ambitions are New York Times Washington Post Wall Street Journal kind of honors.
With all due respect to ALL eyes that see read and hear this,no disrespect to your intelligence,I just want to have Written Verbal Conversations with you as the friend I see you as.Sincerely: Nuwri Ghostleaf
Wow! where do you begin on such a wide topic that every music lover better be paying attention to. Why do I say better, simply because “WE” can’t live without it in today’s world. I know some of you may disagree and that’s cool but, the majority will have to say well okay you’re right.
When we look at and listen to radio today, it’s such a bore full of repetitious auto tuned filled behind the curtain play this or shut down ordered play lists, that you can’t help but turn to the alternative sources being offered by the unfair paying streaming companies. Yeah I know some are saying don’t blame them, they are just doing business as usual. C’mon, when you are making Millions but paying out literally pennies to the content creators (musicians songwriters and publishers) that sure is business as usual.
From a once thriving $32 Billion dollar industry down to under $16 Billion, WTW (what the what) is the real issue? or should I have said problem?. The blame is being thrown in so many directions while really and truly very little progress is being pushed forward (Congress and Goggle).
Even though Youtube is more popular with teens than radio, maybe with the exception of iHeart radio and Disney radio, the other very controlled radio and media, is simply just doing what it’s told to do and basically SHUT The F*** Up! seriously.
95 million Millennials are using music sadly like yesterdays BFF, instead of the way baby boomers loved and gravitated to the great sounds of Real True artists and their music. Why are these 95 million important to the industry, they are the Future Now! Do your due diligence and research their dollar buying power. It’s the way and where they consume their music.
My musician friend the highly indie talented, The “Silver Conductor” who’s blog this happens to be, he just so happens to let me express myself freely Thank You very much dear friend says in his hit single “Change Up” , something the world is having to do whether they want to or not, it’s just how the world is turning now.
Here are some of the things that are taking place now and in the already near future:
- High Resolution Audio
- Apple Beats Streaming service
- Vinyl making a comeback
- Pandora is helping Kill radio ad revenues
People are always going to listen to music, it’s the way they receive it is what’s changing. The value of of music and the artists that provide it, is what’s becoming a main issue of concern. The artists that see things from the eyes and ears of those who are buying music and cater to the where and how they are getting it, are gonna win Big time.
Luckily for the awesome and very beautiful Taylor Swift, she has a million plus that will always take her over that Platinum hill, while others scratch and claw for some of those 95 I mentioned earlier.
Here’s a list of other why Killers:
- Too many Commercials
- Out Dated Morning Shows
- No Reason To Listen Anymore
- The Same Old Repetitive Play Lists
I could go on and on but why, you are intelligent enough to see where this is going. Now please don’t get me wrong, I’m just telling it the way I see and hear on the streets in the clubs and from the people themselves. Think about yourself and how you feel about the direction music is going, also how we are getting it. Is Radio Killing Music or Music Killing Radio?
Even though the focus has been on the millennials, how about they focus on both. Baby boomers and Mills. Boomers have been the most loyal over the decades of music buying history, you shouldn’t ignore one for the other when at the end of the rainbow there is a pot of Gold and Platinum for those that build that Rainbow bridge to them both.
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Nuwri Ghostleaf (amazonbooks.com)
OK here’s a break the Ice vid:
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